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Industry & Market Playbooks Marketing playbooks by industry, season and market
Good marketing advice changes with the industry and the market. A builder, a clinic, a jewellery showroom before wedding season and a D2C brand launching in the UAE all need different channels, calendars and budgets. This category collects our playbooks for those specific situations.
About these guides
Industry playbooks cover sectors such as real estate, healthcare, education, restaurants and cafés, hotels and tourism, retail and e-commerce, and jewellery. Each one sets out the problems specific to that sector, the services that tend to move the needle and the benchmarks we plan against. Market playbooks cover the places our clients sell: India, the UAE, Saudi Arabia, Qatar and the wider GCC. They look at language, buying habits, platform mix, regulation and seasons such as Onam, Ramadan, Eid, the Dubai Shopping Festival and national days.
Treat them as starting plans rather than rules: the first step in any engagement is checking the playbook against your own numbers.
Put it to work
Rather we just do it for you?
Tell us what you're trying to grow. A strategist replies within one working day, and after a short call your written plan (the channels, the budget and the first 90 days) follows within 48 hours.