Build · Websites, apps and software that run the business
Store. E-commerce website development company in Calicut, Kerala
From Calicut, Kerala, Phace Two develops e-commerce websites for D2C and retail brands selling across India and the GCC: Shopify, WooCommerce and headless Next.js stores with payments, shipping and tracking live at launch. AI drafts product copy for a person to check, and AI search helps shoppers find the right product in their own words.
Shopify and WooCommerce stores with AI product search, built to sell.
A store that looks good but loses people at checkout is a leaking bucket, and every rupee or dirham spent on ads pours into it. Slow product pages, surprise shipping costs, no COD, a search box that finds nothing for “blue cotton kurta”: each one quietly costs you a sale.
We design stores around the buying journey: product pages that answer what a shop assistant would, collections that make browsing easy, and a checkout with UPI, cards, COD and wallets. AI takes on the heavy catalogue work. It drafts descriptions, tags and alt text from your spec sheets, and a person checks every claim, size and price before it's published. On the storefront, AI search understands what shoppers type, spelling slips included.
Selling to Dubai and the GCC adds AED and SAR pricing, Tabby and Tamara instalments, cross-border shipping and VAT-ready invoices; an Arabic storefront is scoped with a native Arabic writer. GA4 e-commerce events and the Meta Conversions API are wired before launch, so your ads learn from real purchases.
What we hold ourselves to
Service targets and planning benchmarks, not claims about any client’s results.
- GA4 e-commerce events and Meta CAPI live
- Day 1
- target from cart to paid order
- ≤ 3 steps
- of AI-drafted product copy checked by a person
- 100%
Tools we run it on
- Shopify
- WooCommerce
- Next.js
- Razorpay
- Stripe
- Tabby
- Shiprocket
- Google Merchant Center
- GA4
- Shopify Magic
What's set up before your store takes its first order?
- 01
Shopify and WooCommerce stores
Custom or carefully customised Shopify themes, or WooCommerce when you need rich content, custom logic or no platform transaction fees.
- 02
Headless storefronts
Next.js storefronts on Shopify or a custom back-end, for brands that have outgrown themes and need more speed, custom bundles or B2B pricing.
- 03
AI catalogue copy
Product descriptions, tags, SEO titles and image alt text drafted by AI from your spec sheets, then checked by a person for accuracy and tone.
- 04
AI product search
Search and filters that understand everyday phrasing and spelling slips, and suggest related products, so shoppers find what they meant on the first try.
- 05
Payments and shipping
Razorpay, UPI, COD, Stripe, Tabby and Tamara, with Shiprocket and GCC couriers connected. AI can flag unusual COD orders for your team to confirm.
- 06
Tracking and product feeds
GA4 e-commerce events, Meta Conversions API, Google Merchant Center and catalogue feeds live at launch, so ads optimise to real orders.
Five steps. No surprises.
Every stage has an owner, a deliverable and a sign-off, all agreed with you before it starts.
Plan
Catalogue, operations, payments and shipping mapped, and the right platform chosen for how you sell.
Design
Home, collection, product, cart and checkout designed mobile-first and prototyped in Figma for your sign-off.
Build
Theme or storefront development, product import, integrations and AI-drafted catalogue copy, each reviewed by a person on a staging store.
Launch
Test orders through every payment method, tracking verified and speed checked, then the store opens for business.
Grow
Conversion fixes, feed management and performance marketing after launch, or a clean hand-over to your own team.
Questions, answered.
Something else on your mind? Ask us directly on WhatsApp, by email or over a call.
Shopify is faster to launch, easier to run and very reliable, with a monthly fee and some transaction costs. WooCommerce gives you more control and no platform fees, but needs more upkeep. Many D2C brands start well on Shopify, while content-heavy or highly custom stores often suit WooCommerce. Both support AI search and AI-assisted catalogue tools through apps or plugins.
Your catalogue and payments set the price: how many products we load, and which gateways, COD rules and couriers we connect. A Shopify store starts from ₹1.2 lakh and a custom store on WooCommerce or a headless build from ₹1.5 lakh, with up to 50 products set up. In the UAE they start from AED 12,000 and AED 15,000. Prices are before GST (18%) in India and before VAT where it applies in the Gulf. Most launch in 6 to 10 weeks, or 8 to 12 for a custom build.
Yes, as a first draft. AI writes descriptions, tags, SEO titles and alt text from your spec sheets and photos, in your brand's voice. A person then checks every size, material, price and claim against the product before it's published, because one wrong detail costs you a return. It helps most on large or seasonal ranges, where writing by hand holds up a launch.
Instead of matching exact words, AI search works out what a shopper means. “Office shoes for wide feet” finds formal shoes in wide fits, even with a spelling slip, and the results can suggest related products. It relies on your catalogue's titles, tags and attributes, so clean product data matters more than the tool. Most platforms add it through an app or a hosted search service.
Yes. We set up multi-currency pricing, Tabby and Tamara instalments and cross-border shipping. Saudi buyers expect an Arabic storefront: AI can draft it, a native Arabic writer edits it, and we scope the right-to-left layout before we quote. We also flag where you may need a local entity or VAT registration, so your accountant can confirm the details before launch.
Yes. Cash on delivery, UPI, cards, net banking and wallets through Razorpay or a similar gateway. COD rules can include an AI flag on unusual orders, such as a new address with a high order value, but your team decides whether to confirm, call or cancel. The AI never cancels an order by itself.
Pairs well with
Let's build it with AI.
Tell us where you want to be in 12 months. A strategist replies within one working day, and after a short call the plan, the numbers and the team follow in writing within 48 hours.