Grow · AI-led marketing that brings the right buyers
Performance. Performance marketing agency in Calicut, Kerala
Phace Two runs AI-assisted performance marketing from Calicut, Kerala: Meta, Google and YouTube ads for businesses across India and the GCC. AI generates creative variants and reads audience and bid signals, while people set budgets, approve every ad and decide what to cut. Every campaign is tracked to leads and revenue, not reach.
Ad platforms now run on AI, and they optimise towards whatever you feed them.
Send Meta and Google weak conversion data and their bidding finds cheap clicks, not customers. Reach goes up, sales stay flat, and nobody can say what a customer costs.
So we fix the signal first: pixel and Conversions API, GA4 events and CRM outcomes sent back to the platforms, so their AI learns from real leads and sales. Then AI generates creative variants, from hooks and headlines to images and short video cuts, and we test them against each other. A person reviews every ad before it runs and checks every claim it makes.
People stay in charge of the money. Budgets, caps and kill rules are agreed with you in advance, and AI alerts flag a spend spike or a rising cost per lead within a day. Click-to-WhatsApp ads suit Kerala and Gulf buyers who prefer to ask first, and Gulf campaigns follow Ramadan, Eid and the Dubai Shopping Festival.
What we hold ourselves to
Service targets and planning benchmarks, not claims about any client’s results.
- to kill a losing ad set
- < 7 days
- of ads approved by a person before they run
- 100%
- target to flag a spend spike or rising cost per lead
- 24 hours
Tools we run it on
- Meta Ads Manager
- Advantage+ campaigns
- Google Ads
- Performance Max
- GA4
- Google Tag Manager
- Conversions API
- Adobe Firefly
- Looker Studio
- WhatsApp Business Platform
What does AI-assisted performance marketing run for you each month?
- 01
AI creative testing
AI drafts hooks, headlines, images and short video cuts. We test the variants against each other, and a person approves each one before it runs.
- 02
Meta campaigns
Facebook and Instagram from prospecting to retargeting, with Advantage+ audiences fed clean conversion data and budgets set by people, not the algorithm.
- 03
Google & YouTube ads
Search, Performance Max and YouTube on intent keywords and clean negatives, with Smart Bidding learning from the leads your team marks as real.
- 04
Conversion tracking
Pixel, Conversions API, GA4 and offline conversions from your CRM, so the platforms' AI optimises towards sales rather than clicks.
- 05
Click-to-WhatsApp funnels
Ads that open a WhatsApp chat routed into your CRM, because WhatsApp is where Kerala and Gulf buyers actually reply.
- 06
Spend alerts & weekly reporting
Spend, cost per lead, ROAS and revenue in one weekly view. AI flags anomalies daily, and a person writes the summary you read.
Five steps. No surprises.
Every stage has an owner, a deliverable and a sign-off, all agreed with you before it starts.
Audit
We review your ad accounts, tracking and last 90 days of spend, then hand you a written verdict on what's working.
Instrument
Conversion events, Conversions API, GA4 and CRM feedback go live before any budget moves, so platform AI learns from real outcomes.
Test
AI generates three to five angles per audience, a person approves them, and kill and scale thresholds are agreed with you in advance.
Scale
Budget follows evidence. People move money to winners, and fresh AI variants replace tired creative before fatigue sets in.
Report
A weekly dashboard with AI-flagged anomalies and a monthly review: what we learned, what we cut and what's next.
Questions, answered.
Something else on your mind? Ask us directly on WhatsApp, by email or over a call.
In three places. AI drafts creative variants, so we can test more hooks and formats each week. The platforms' own AI, Advantage+ on Meta and Smart Bidding on Google, finds audiences and sets bids from the conversion data we send it. And AI watches spend every day for anomalies. People approve every ad, set every budget and decide what gets cut.
Meta says an ad set usually needs about 50 optimisation events within seven days to leave its learning phase, so the budget has to buy roughly that many leads or purchases at your likely cost per result. Google's Smart Bidding also learns faster with more conversions. Below that, results stay noisy and hard to read, and decisions made on them are guesses.
A flat monthly fee for an agreed scope, never a percentage of spend, so we gain nothing by inflating your budget. Ad spend is paid directly to Meta and Google from your own accounts and is separate from our fee. You get a written quote after a short call about your goals and markets.
Tracking and first tests usually go live in week one or two. Expect a clear read on cost per lead within 30 days, and steadier numbers by day 60–90 as the platforms' AI learns from enough conversions. New markets and seasonal peaks can stretch that.
Facebook and Instagram ads whose button opens a WhatsApp chat with the business instead of a form. They suit considered purchases such as property, education, clinics and cars, where buyers want to ask before they commit. Paired with a CRM, every chat can be traced back to the ad that started it.
Yes. We run Gulf campaigns from Calicut with market-specific creative, budgets in AED and SAR, and seasonal plans around Ramadan, Eid and the Dubai Shopping Festival. AI drafts variants for each market, a person approves every one before it runs, and each market is reported on its own numbers.
Pairs well with
Let's grow it with AI.
Tell us where you want to be in 12 months. A strategist replies within one working day, and after a short call the plan, the numbers and the team follow in writing within 48 hours.