Who writes our posts
Every post on the Phace Two blog carries the name of a real person: Althameem Ali and Fidal P, Phace Two’s co-founders. The byline belongs to the person who supplied the knowledge and data behind the post and approved it for publishing.
We don't publish under an invented persona, a pen name or an anonymous team byline.
How a post is made, and the AI line
We use AI tools to draft. A draft is never the finished post: the named author researches the topic, checks each claim against its source and adds what only we can, such as our own data, a position we hold or a worked example. Then they edit the draft and approve it before it goes live.
Every post says so in one line under the byline, so you never have to guess: “Drafted with AI tools; researched, edited and approved by <author>.”
If a post only repeats what is already published elsewhere and adds nothing a reader could cite, we don't publish it.
Sources and numbers
- Figures come from our own anonymised data or from a public source that we name and link.
- Ranges are labelled as ranges. A planning range is a guide to budgeting, not a quote and not a promise of results.
- A client's name, results or metrics appear only with that client's written approval. Otherwise we describe the work without naming the client.
- Prices and platform rules change often, so cost posts are re-checked every six months, and a post with a year in its title is re-verified by 15 January or loses the year.
Dates and updates
Each post shows the date it was first published. It shows an “Updated” date only when we have made a real change, such as new figures, a changed rule or a corrected fact, and never to make an old post look fresh.
Posts that mention other agencies
When a post compares agencies, and Phace Two is one of them, we say so in the first paragraph. Every statement about a named agency is a public fact (founding year, office city, published prices, review counts, public awards) with its source and the date we checked it, never our opinion of them. Agencies are listed alphabetically, the post explains how the list was compiled, and we re-check it every quarter.
In those posts we never call ourselves the “best” or rank ourselves first. That is for clients and independent reviewers to say.
No paid placements
Nobody pays to appear in our posts, and we don't sell links. If money ever changes hands for a mention or a link, the link carries rel="sponsored" and the post says so plainly. Otherwise we don't accept it.
Corrections
Found a mistake, an outdated figure or a broken source? Email hello@phacetwo.com with “Correction” in the subject and the address of the post. We check every report, fix the post if we got it wrong, and show the change with an updated date.
Posts are general guidance, not legal, tax or financial advice. See our terms of use.