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Pipeline. Custom CRM development in Calicut, Kerala
A custom CRM from Phace Two puts every lead from Meta, Google, your website, portals and WhatsApp into one pipeline, assigned instantly and followed up until it closes. We build them in Calicut, Kerala, for sales teams across India and the GCC, with AI that scores leads, summarises calls and drafts replies, and a person who approves anything sent to a customer.
Leads come in from Meta forms, Google, your website, property portals and half a dozen WhatsApp numbers.
Some get called, some get forgotten, and when a salesperson leaves, their leads leave with their phone. You're paying for enquiries you never convert.
We build CRMs around how your team actually sells. Every lead lands in one pipeline with its source attached, is assigned by rules you set and triggers reminders until it's won or lost. A WhatsApp CRM on the official WhatsApp Business API keeps every chat in a shared inbox the business owns. AI then works inside the pipeline: it scores leads on your own won and lost history, summarises calls and chats, and drafts replies in English or Malayalam that a salesperson approves before they're sent.
We design for sales where speed to lead decides the deal: real estate, education admissions and clinic appointments. Won deals flow back to Meta and Google, so your ad budget learns which leads become customers. Sometimes Zoho or HubSpot is the better answer, and we'll tell you when.
What we hold ourselves to
Service targets and planning benchmarks, not claims about any client’s results.
- target first response to a new lead
- < 5 minutes
- for every WhatsApp number and lead source
- 1 inbox
- AI messages sent to a customer without a person's approval
- 0
Tools we run it on
- Laravel
- Next.js
- PostgreSQL
- WhatsApp Business API
- Meta Lead Ads
- Google Ads API
- AWS
- OpenAI API
- Whisper
How does a CRM development company in Kerala stop your leads leaking?
- 01
Lead management software
Leads from ads, your website, portals, calls and walk-ins land in one pipeline, de-duplicated, tagged with a source and assigned by rule.
- 02
WhatsApp CRM
A WhatsApp Business API inbox with routing, templates, broadcasts and full chat history per lead, owned by the business, not a phone.
- 03
AI lead scoring
Each lead ranked by how similar leads converted in your own history, so the team calls the likeliest buyers first. People still choose who to call.
- 04
AI call and chat summaries
Calls and WhatsApp threads summarised into notes and next steps, with replies drafted by AI that a salesperson edits and approves before sending.
- 05
Automations and reminders
Instant assignment, response-time alerts and follow-up tasks, so no lead goes cold. For automations beyond the CRM, see AI automation.
- 06
CRM dashboards and integrations
Pipeline, source ROI and team performance on a phone, connected to Meta and Google lead ads, telephony, accounting and offline conversions.
Five steps. No surprises.
Every stage has an owner, a deliverable and a sign-off, all agreed with you before it starts.
Map
We sit with your sales team and map every lead source, stage, hand-off and report you need.
Prototype
Clickable screens of the pipeline and key flows, tested with the people who'll use them every day.
Build
Short sprints with a working version every two weeks. AI features are set up on your stages and tested against past leads before they go live.
Migrate and train
Existing leads imported, integrations switched on and your team trained on real data, including when to trust or override an AI score.
Improve
Usage reviews after launch, AI scores checked against real outcomes, and new automations as your process changes.
Questions, answered.
Something else on your mind? Ask us directly on WhatsApp, by email or over a call.
If your process fits a standard pipeline and your team is small, Zoho or HubSpot is often the faster, cheaper answer, and both now include AI features. A custom CRM makes sense when you pay per seat for features you don't use, your process doesn't fit their model, or you need deep WhatsApp, portal or Malayalam support. Compare three-year costs, with every seat counted, before you decide.
What you connect sets the price: lead sources, the WhatsApp inbox, AI features and any portal or telephony integration. A focused lead CRM starts from ₹2 lakh, and a CRM with a WhatsApp Business API inbox and automations from ₹5 lakh. In the UAE: from AED 10,000 and AED 25,000. Prices are before GST (18%) in India and before VAT where it applies in the Gulf. Messages, AI usage and hosting are billed at cost. A first version takes 6 to 12 weeks, or 10 to 16 with WhatsApp.
A scoring model looks at leads you've already won and lost: source, location, budget, response time and how many follow-ups each took. It gives every new lead a score for how closely it resembles past wins. The score sorts the list; it doesn't decide anything. Salespeople still choose who to call, and the scores should be rechecked against real outcomes every few months.
Often, yes. If the AI built into Zoho or HubSpot covers what you need, we'll say so. A custom layer pays when you need Malayalam, data kept in your own cloud, AI voice or chat agents, or lower costs at volume. Either way, AI drafts and suggests, and a person approves anything that reaches a customer.
Yes, working UAE hours from Calicut, with multi-currency pipelines, WhatsApp routing across time zones and hosting in the region where data rules require it. Brokerages, clinics and training providers that sell over WhatsApp are a natural fit. An Arabic interface is scoped with a native Arabic writer before we quote, and Arabic reply drafts go to a person who reads Arabic.
You do. The source code and every lead, chat and call record sit in your own cloud account, so nothing walks out of the door when staff or suppliers change. AI services are used under business terms that keep your data out of their model training, and you can switch the AI features off at any time without losing a record.
Pairs well with
Let's build it with AI.
Tell us where you want to be in 12 months. A strategist replies within one working day, and after a short call the plan, the numbers and the team follow in writing within 48 hours.